How to Afford Giving to Charity

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Being charitable is one of the most important parts of our society. We all must work together and help each other out in order to make the world a better place. It may sound cliche, but it is true. Unfortunately, being charitable can also be quite difficult for some. Being charitable requires money in most cases, and that is almost always a touchy subject to bring up. However, there are ways to fulfill charitable endeavors without breaking the bank.

 

Donate clothes

People automatically assume that all charity requires some sort of financial exchange. And while there is certainly nothing wrong with giving money, it is not the only form of charity. One of the most cost effective ways to donate is through old clothes. Dig deep into your closet and find those pants and that shirt that just don’t fit anymore and give it to someone who could actually use it instead of throwing it away.

 

Donate Blood

This may be difficult for those of you who get queasy easily, but for those with an iron stomach, why not donate some of your blood? Again, in most situations, many assume that the only way to give back is to open their wallets. You can do just as much good by donating blood. In fact, according to the American Red Cross, 36,000 units of red blood cells and 10,000 units of plasma are needed daily in the U.S. That is a lot of blood.

 

Volunteer

If you really wanted to help and see the impact of your donation in real-time, you should consider volunteering. This can take many forms, all of which are fantastic ways of spending your time. Visit your local soup kitchen and assist in serving food to the needy; go to a homeless shelter and help out the needy; stop by an animal shelter and bring some light into an animal’s life. Most charitable organizations will never turn down a volunteer.

 

There is so much that needs to be done in this world in order to make it a better place to live. But if we each spend a few moments of our day thinking of others, then we could certainly achieve such a lofty goal.

Why #CharityTuesday is Important

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Anyone who knows me knows that I have a huge love for technology, and in today’s world, we are surrounded by tech. While some see technology as a nuisance, I see it as a vast opportunity for our society to become as advanced and efficient as possible. The advancement of technology has given birth to another equally admired and hated sector of society: social media. And even though social media has seen its fair share of detractors, it has, much like technology itself, paved the way for some tremendous advancements and causes. One such cause is #CharityTuesday.

What is #CharityTuesday?

#CharityTuesday was started by LoveBox, a voluntary organization. Apparently, on a Monday afternoon, LoveBox’s founder wanted to create a worldwide awareness for charities of all kinds and so, the idea for #CharityTuesday was born. In the world of social media, hashtags (#) are a way of organizing keywords and topics in order to ease search queries. Once the hashtag #CharityTuesday began, it became something of an instant hit. Currently, several hundred charities use the hashtag on popular social media networks in order to promote awareness for their particular cause.

Why is it Important?
#CharityTuesday is important because it changes the way that charitable organizations and institutions can fundraise. It takes less pressure off of individuals and increases the odds of volunteers and contributions. For example, most charities, in order to raise funds, awareness or attract volunteers, make phone calls or stand outside of businesses and buildings, often directly asking citizens for help. This can create a sense of pressure on people, thus making them more reluctant. However, by utilizing social media profiles and using hashtags and calls to action, there is far less pressure, and people are far more likely to contribute to the cause, whatever it may be.

And all of this is possible through social media. In most cases, hashtags in social media consist of trending celebrities and world news; however, with #CharityTuesday, once the hashtag is picked up by Twitter or Instagram or Facebook, it can reach a worldwide audience in a matter of minutes, thus creating the ultimate awareness level. It’s incredibly important to continue to utilize technology in methods such as these.

Since today is Tuesday, why not get on social media and see what charities you can give to today?

Marketing Philanthropy: (RED)’s Strategy to Success

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It’s been a while since I’ve posted to this blog, and so, I wanted to return with something a bit more lighthearted. I recently came across a commercial for (RED), the worldwide organization dedicated to eradicating AIDS. And since this website is dedicated to promoting philanthropic and charitable efforts and organizations, I figured I could do a light analysis of the commercial.

Firstly, I would like to point out that the video is almost two years old, and that it is based around the holiday season. Regardless of its age, it is still a clever video.

As for the video itself, it begins with Barry Manilow answering a phone call from Jimmy Kimmel. It is no surprise that commercials use celebrities as spokespeople, however, (RED) is famous for its specific use of celebrities in almost all of its ad campaigns. It is clear that this commercial is aiming for a comedic theme as Barry Manilow, legendary singer and songwriter, answers the phone by stating his record of writing songs that, “make the whole world sing.” Kimmel, confused by Manilow’s answer, pushes forward with the call, asking for Manilow’s assistance in writing a jingle for (RED)’s Holiday Shopathon, to which Manilow obliges. As Manilow goes to write the song, it cuts to actress Scarlett Johansson singing the jingle that Manilow has created. Johansson, wearing a (RED)-branded t-shirt, dances and sings the jingle in tandem with Manilow. The jingle’s lyrics invite shoppers to purchase (RED) products in order to help stop AIDS. Fitting in with the comedic tone of the video, Johansson’s gestures are all exaggerated and cartoonish, and once the song is finished, Johansson breaks the fourth wall by asking the camera crew who wrote the song. It’s an incredibly catchy song and a very clever video that entices viewers to purchase products during the holidays through (RED).

If the (RED) brand name sounds familiar, it’s because I’ve written about it before in a previous blog. You’ve also probably purchased or seen Product (RED) items before. The organization, co-founded by U2 frontman Bono, partners with large, worldwide brands to create Product (RED) goods and services for purchase. Up to 50% of the proceeds then go to fighting (AIDS) around the world.

Through the use of catchy songwriting, self-awareness and a light hearted tone, the (RED) Shopathon commercial is memorable and important. And (RED)-branded items are not solely sold during the holiday season; there are Product (RED) goods sold year round through various companies and brands, including Apple, Coca-Cola and Starbucks.

AIDS is a terrible disease that has afflicted millions throughout the world; by purchasing (RED)-branded items, you can easily and affordably help make a difference.

The Chief Equality Officer

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It’s no secret that diversity remains one of the tech industry’s biggest internal problems. Salesforce seems to have taken the message to heart, as they just hired Tony Prophet as their first Chief Equality Officer, reports Business Insider. In this role, Prophet will be responsible for the development of initiatives that pursue a more diverse workforce and equal pay.

Many tech companies acknowledge that diversity is “good”, yet few actually act accordingly. Diversity isn’t just a luxury, it has been shown that more diverse teams build better products. A homogenous group might build something fantastic, but it’s only solving problems that similar minds are thinking of. When people of many different backgrounds come together, however, problems can be approached from multiple angles. The result? Something appealing to a wider group of people.Doug MacFaddin Doug MacFaddin Cash Out to Charity

Prophet was formerly a Vice President at Microsoft. As VP of education marketing, Prophet led the charge to get Microsoft in front of more students. That knack for outreach will clearly do him well in his new role with the cloud computing company. Notably, Prophet was one of the first executives to come on board after Satya Nadella was made current CEO in 2014.

Prophet will be reporting to close friend and CEO Marc Benioff. Prophet has supported Benioff’s charitable initiatives in the past, specifically San Francisco’s Benioff Children’s hospital.

Business Insider notes that this is a bit of an interesting hire given the rivalry between the two companies. Prophet and Benioff’s friendship aside, Microsoft and Salesforce have jockeyed for cloud computing supremacy. Many thought the competitive fired was waning after Microsoft integrated Salesforce into its signature Office Suite. But Benioff wants to leave no room for ambiguity and has indicated the rivalry is back.