Charity donation platform Believe.in, whose investors include Greylock Partners and Index Ventures, has expanded its reach outside of the U.K. — and beyond its own fee-less charity donation social network — with the launch of a white label product aimed at charities seeking donation processing tools.
The tools are offered in five countries, all english speaking: Canada, U.S., U.K., Australia, and Ireland, and are targeting roughly 2.3 million charities across those regions.
The company believes Blackbaud, considered to be one of the leading global providers of software and services for nonprofit organizations, to be its main competitor, although, co-founder and CEO Matthias Metternich, says that each of Believe.in’s target markets are more nuanced – “where either there are no players, or there are players who are focused on being consumer facing giving platforms, rather than the nuts and bolts that power non-profits wherever they are”.
Believe.in’s white label product consists of funraising, events, donation, and appeal pages that can be customized to match a charity’s branding and integrated into their already existing website. The product is designed to work on different device platforms, from desktop to mobile, and to easily hook into social media sites to assist campaigns in expanding their reach.
The service include numerous features, including back-end analytics dashboards – assisting the nonprofit organizations in determining the success of a campaign quantitatively in terms of marketing outreach, ongoing donor research, and the performance of donation drives – and assists in completing back office functions. Pricing starts at free (plus flat card fees) so charities can kick its tyres; to £95pm for a Pro account; or more for bespoke enterprise price plans.
Believe.in’s own U.K.-specific donation social network — which recently had a Pinterest-style makeover — has now become a charity, it said today. The platform has differentiated itself from the online charity giving competition by not taking a cut of donations. Believe.in hands the entire donation amount to the charity, with only card charges deducted.