Skulpt Aim just made its debut on Indiegogo, the global crowdsourcing platform.
Although the image on Indiegogo for Skulpt Aim is a bit odd, the thesis and end product makes a lot of sense. As the consumer connects to more and more data concerning their physical health and exercise, Skulpt Aim looks to provide the user with a better understanding on the outputs versus generating data around the inputs (i.e., number of steps, heart rate, calories, etc.).
One of the big friction points for the consumer when they get back into exercising is the weird phenomenon of initially gaining weight as opposed to losing weight. As we all know, muscle is denser and therefore heavier than fat and the transformation from fat to muscle results in a higher weight count. Although you understand what’s happening, it’s still little comfort when you try and rationalize the higher weight and intellectually create the incentive to get back to the gym to continue on your path towards healthy weight loss.
This is where Skulpt Aim steps in. It is a wireless device that fits in your hand similar in size to a smartphone. The wireless device measures your muscle fitness both as to the percentage of fat in the muscle and the quality of the muscle. Skulpt Aim is strong and water resistant so it can be held on a sweaty muscle to measure the quality. Once the device is placed on the muscle a current flows through the individual muscle and the various measurements are recorded and a summary display provides the user various metrics to calculate their progress.
These results are displayed on the device or they can be shared with your community. The results are wirelessly sent to a unique online dashboard and allows you to measure the results against goals and further track your progress. At this point you should have the stats you are looking for to offset the fact that you have gained a little weight as a result of exercising. The rationalization is complete — you see progress in the quality improvement of your muscle.
The team at Skulpt Aim is allowing early adopters to secure the device for $99 which is a 30+% savings to the retail price. I think the tech is great and clearly there’s a problem they are solving. From my
standpoint, this product would be that much better if they built an app that I could use with my current smartphone so that I don’t end up with an additional device. I am sure there are considerable tech barriers that would need to be solved to insure quality for the current flows and possible sweaty applications.